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Karl Lagerfeld Road Safety Campaign

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Designer PSAs - Karl Lagerfeld Road Safety Campaign
Karl Lagerfeld Road Safety Campaign
 Published: Jun 28, 08
 Views: 3,264

Karl Lagerfeld, the head of design at Chanel, is the new model for a road safety campaign. It’s a very peculiar choice for Herr Lagerfeld, but an excellent idea to merge fashion and awareness. The ad provides a clear message on risk prevention on roads and highways.

In the print ads, the German designer wears a neon yellow safety vest. The accompanying text reads, “It’s yellow, it’s ugly, it doesn’t go with anything, but it could save your life.”

The goal of the campaign by LoweStrateus.El is to address and prevent hazards on the road and to save the lives of drivers and others.

References:  fubiz.net, gabrielaaizcorbe.blogspot

Filed In:  activism,  bizarre,  celeb fashion,  celebs,  fashion,  marketing,  social,  unique








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FOUR WAYS TO REACT: vote, favorite, add more examples of Designer PSAs or comment about Karl Lagerfeld Road Safety Campaign.

Favorited by Bianca Bartz on Jun 22, 08
Favorited by Jeremy Gutsche on Jun 29, 08
Favorited by manuk on Nov 20, 08

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