Karl Lagerfeld Road Safety Campaign

By: Gabriela Aizcorbe - Published: • References: fubiz.net & gabrielaaizcorbe.blogspot
Karl Lagerfeld, the head of design at Chanel, is the new model for a road safety campaign. It's a very peculiar choice for Herr Lagerfeld, but an excellent idea to merge fashion and awareness. The ad provides a clear message on risk prevention on roads and highways.

In the print ads, the German designer wears a neon yellow safety vest. The accompanying text reads, "It's yellow, it's ugly, it doesn't go with anything, but it could save your life."

The goal of the campaign by LoweStrateus.El is to address and prevent hazards on the road and to save the lives of drivers and others. Stats for Designer PSAs Trending: Older & Average
Traction: 6,892 clicks in 329 w
Interest: 4 minutes
Concept: Designer PSAs
Related: 49 examples / 38 photos
Segment: Males, 18-55
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