Karl Lagerfeld, the head of design at Chanel, is the new model for a road safety campaign. It's a very peculiar choice for Herr Lagerfeld, but an excellent idea to merge fashion and awareness. The ad provides a clear message on risk prevention on roads and highways.
In the print ads, the German designer wears a neon yellow safety vest. The accompanying text reads, "It's yellow, it's ugly, it doesn't go with anything, but it could save your life."
The goal of the campaign by LoweStrateus.El is to address and prevent hazards on the road and to save the lives of drivers and others.
6,856 clicks in 317 w
More Stats +/-
45 Portable External Battery Designs
24 Engaging Outdoor Exhibits
65 Long Weekend Road Trip Fashions
Inclusive Sports Clubs
Holographic Carryall Accessories