Apprentice

Target's Fashion Event Transforms Hotel Into Colorful Light Show

By: Josh Milenthal - Published: Sep 3, 2010 • References: examiner and psfk
For one night, the Standard Hotel in New York City's meatpacking district became the kaleidoscope hotel. Target, hosting The Kaleidoscopic Fashion Spectacular, lit up the Standard Hotel with LED lights, filling 155 rooms on the south facade.

The event was held to promote Target's fall clothing line, with over 60 dancers in the kaleidoscope hotel's room windows performing to a choreographed music program. This was a spectacular exhibit for a budget retailer in a hotel infamous for exhibitionism -- a winning combination if I've ever heard one!