Featuring a dark wood finish and a solid black outlining the exterior, the Bathe by Justin Wagemakers is a sleek and modern way to take a long soak in the tub. The design also features different accessories to cater to different needs.
With a design like this, it's no surprise that Justin Wagemakers took home the 2011 title in the Reece Bathroom Innovations Awards.
Implications - Modern-day consumers look for products that can specifically cater to their needs. Items that feature customization options appeal to shoppers who want a personalized experience. In order to increase their popularity, a company could adopt this into all of their designs.