Justin Van Genderen has been practicing graphic design for a decade, and his talents are obvious. Justin is a photo manipulation master, distorting and changing images to make them more interesting. One series which is gorgeously gory portrays portraits of faces that have been sectioned. These chopped faces are warped, shifted and seriously shocking.
Genderen uses digital devices to create pictures that will stick in your mind forever.
Implications - Consumers have become desensitized to graphics used in traditional advertisements since they see them in abundance. They now appreciate advertisements with shocking content that makes them memorable. Companies can incorporate graphic and shocking images into their marketing campaigns to appeal to potential target markets.