Just Mustard Shopper-holic shopping bags are incredibly deceiving. At first glance, one would assume that it’s an actual purse as opposed to a standard shopping bag; it is, however, a reusable tote designed solely for shopping. This product folds up into a little pouch, which can be opened up when needed. The compact nature of it is ideal, as it fits nicely into a woman’s purse.

In an attempt to cut down on waste, many stores are encouraging the use of reusable shopping totes by charging customers money to acquire a plastic bag. The nice thing about the Shopper-holic is that it was designed with the female consumer in mind, which is why the product design is simple yet fashionable.

This idea could also be translated into a masculine version for men. By offering a product that is visually appealing, it may encourage more people to use reusable bags when shopping.