Just Mustard Shopper-holic Totes are Fashionable

By: Sarah Nazim - Published: Sep 2, 2012 • References: facebook & justmustard
Just Mustard Shopper-holic shopping bags are incredibly deceiving. At first glance, one would assume that it’s an actual purse as opposed to a standard shopping bag; it is, however, a reusable tote designed solely for shopping. This product folds up into a little pouch, which can be opened up when needed. The compact nature of it is ideal, as it fits nicely into a woman’s purse.

In an attempt to cut down on waste, many stores are encouraging the use of reusable shopping totes by charging customers money to acquire a plastic bag. The nice thing about the Shopper-holic is that it was designed with the female consumer in mind, which is why the product design is simple yet fashionable.

This idea could also be translated into a masculine version for men. By offering a product that is visually appealing, it may encourage more people to use reusable bags when shopping.  Stats for Deceiving Reusable Shopping Bags Trending: Older & Warm
Research: 6,845 clicks in 194 w
Interest: 1.9 minutes
Concept: Just Mustard 'Shopper-holic'
Related: 72 examples / 55 photos
Segment: Females, 12-35
Comparison Set: 26 similar articles, including: ferocious stationery carriers, upcycled vintage bags, and poverty-ending bags.