While rock and roll lifestyles are gritty and glamorous, what's more interesting is the story behind them, which is what you see in the Just Cavalli Spring 2012 Campaign.
Hip rockstar fashion is dished out in the Cavalli prints, showing ensembles rife with denim, dark sunglasses and crazy prints. The campaign features a group of three bombshells: Jac Jagaciak, Lindsey Wixson and Ruby Aldridge, and male models Josh Beech and Benjamin Eidem.
Captured by infamous photographer Terry Richardson, the campaign features true party spirit with the models sporting tattoos, shades and broad smiles. Apart from rocking spunky printed dresses and shirts, the models are seen in swimwear and lingerie. The entire Just Cavalli Spring 2012 Campaign is filled with a fun, playful vibe.
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Research: 29,624 clicks in 228 w
Interest: 4 minutes
Concept: Just Cavalli Spring 2012 Campaign
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Segment: Females, 18-35
Comparison Set: 31 similar articles, including: more rugby fashion, basement trysts, and grunge-rock fashion muses.
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