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Metallic Rainbow-Colored Sneakers

The JS Wings Hologram Shoes are Vibrantly Wild

— January 17, 2013 — Fashion
Jeremy Scott is back at it again, this time with the JS Wings Hologram. Reworking the now classic piece of footwear, the JS Wings Hologram has been given a metallic rainbow makeover. As flashy as ever, the sneakers bring a pop of color to the dark winter days.

Recently showcased in the adidas Originals by Jeremy Scott 2013 Spring/Summer lookbook, the JS Wings Hologram is set to hit the market at the end of this month. Although the upper appears to be home to a multitude of hues, the official color code is stipulated to be supplier color, regal purple and black. Complete with a translucent speckled sole and the two signature wings on either side, the JS Wings Hologram are wild.
Trend Themes
1. Metallic Rainbow-colored Sneakers - Disruptive innovation opportunity: Creating metallic rainbow-colored sneakers to bring vibrancy and uniqueness to the footwear market.
2. Hologram Sneakers - Disruptive innovation opportunity: Incorporating hologram technology into sneakers to create visually striking and futuristic footwear designs.
3. Translucent Speckled Soles - Disruptive innovation opportunity: Developing translucent speckled soles for sneakers to introduce an element of surprise and playfulness in the footwear industry.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Introducing innovative designs and materials in the footwear industry, such as metallic rainbow colors and hologram technology.
2. Fashion - Disruptive innovation opportunity: Reinventing traditional fashion trends by incorporating unexpected elements like hologram technology and translucent speckled soles in clothing and accessories.
3. Sports Retail - Disruptive innovation opportunity: Offering unique and eye-catching sneakers with metallic rainbow colors and translucent speckled soles to attract sports enthusiasts and fashion-conscious consumers.
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