Jérémy Laffon Experiments with the Breath Freshener as a Design

By: Leslie Chen - Jan 24, 2014
References: jeremylaffon & feeldesain
Your initial response to a new piece of gum would probably be to pop it in your mouth and chew it - Jérémy Laffon, on the other hand, sees the tiny breath freshener as an inspiring tool for design.

The artist uses gum to create amazing intricate structures which challenge and experiment with "the integrity of gum as a sculpting material," according to online magazine Feel Desain. Jérémy Laffon's designs include strong and sturdy structures as well as those that reveal gum's weaknesses as a building block, purposely applying heat "to compromise the structure’s strength, allowing it to slump over." He also experiments with artwork using gum on the floor, playing with the idea that it's quite impossible not to get some of it stuck under your shoe.