Toronto's The Weeknd has some of the most dedicated fans with people similar to YouTube user Jovi Jenovi constantly producing content related to the alternative R&B singer's work. In this particular case, it's a kinetic typography music video based on the crooner's song 'Initiation.'
Though it's just words and letters, Jovi Jenovi's editing skills personify the hedonistic and menacing lyrics of the song off The Weeknd's upcoming 'Echoes of Silence' mixtape and is sure to disorient and unnerve viewers in the best way possible. A stand out animation within this interpretation has got to be the depleting bar that comes in about 50 seconds into the video as The Weeknd sings the lyric, "And they high off Shakespeare lines." The meaning behind that lyric is for the listeners to decide.
Stats for Tantalizing Typography Music Vids
Trending: Older & Chilly
Research: 4,753 clicks in 237 w
Interest: > 3 minutes
Concept: Jovi Jenovi
Related: 83 examples / 64 photos
Segment: Females, 12-35
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