The two designs are completely different. The Joshua Tree is made of lots of wood, with room for 3 to 4 people, and a veranda. The Suite Home features amazing panoramic windows, with loads of views, perfect for a spot tucked away in the mountains.
Implications - In our market luxury and high-class royalty products are constantly being admired promoted. This product takes an object that is previously thought of as lower class and the antithesis of high class and re-imagines it. Businesses can profit by re-working any existing products that are thought of as lower class a market them as new products that are higher class.