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Josh Beech in 'All the King's Gold' for FutureClaw Magazine

By: Marissa Brassfield - Published: Aug 6, 2009   Updated: Aug 10 2011 • References: futureclaw and thefashionisto
Model Josh Beech sizzles in 'All the King's Gold,' an editorial for FutureClaw Magazine. The shoot was styled by Jem Goulding and shot by RJ Shaughnessy and features a sometimes-shirtless Josh Beech in the desert of Cairo, Egypt.

We've seen a number of editorials and photo shoots that use a desert location to associate clothing and models with the famed heat of the desert. Check out some of my favorite desert shoots below.

Implications - Businesses that choose to promote their products by using unusual geographical or human characteristics will benefit in many ways. Consumers will recognize such products as capable of offering them something new and fresh and of which they couldn't experience on their own.