These Jordan Voth captures portray the essence of youthful living. He presents a carefree aesthetic, yet also brings out a sense of melancholy from each individual. It's as if these people fully enjoy life, but recognize innocence cannot last forever.
Voth's lighting techniques also give his photos a Polaroid-like feel, evoking nostalgic sentiments from viewers. If these photos are any indication, then Voth is sure to have a promising career ahead.
Implications - These whimsical photos evoke sentiments of a carefree lifestyle, and offer viewers a sense of escapism. Companies would be wise to incorporate whimsical elements in their campaigns to attract stressed-out consumers.