Coming in five different colorways, the-slimmed down Jordan V.2 Grown shoes mix old-school style with contemporary fabrics and a lightweight build. Perfect for the transitional weather between summer and fall! Look for these in stores starting next month.
Implications - In recent years, celebrity-endorsed athletic products have expanded to include items of clothing that the endorser themselves has not worn in a field of play. Fans of the athlete are loyal to these products because the athlete is no longer selling just his or herself -- they are selling a lifestyle. Products that show an athletic endorser in a different light, while maintaining the brand's image, stand a good chance of retaining and expanding their fanbase.