Bold fashions were once associated with predominantly women and yet collections like this Jonathan Saunders S/S 2012 Menswear line are certainly taking their turn with fun fabrics. The collection represents the vibrant, carefree nature of many modern men, as well as the sophisticated style that men still look for when making fashion purchases.
The Jonathan Saunders S/S 2012 Menswear collection plays with a happy medium between tailored pants and matching suit-jackets. These looks could easily be featured on a broad age range of fashionable men, proving that designer Jonathan Saunders overcomes age boundaries with his designs.
Implications - Fashions that can be worn by varying age ranges represent the growing youthful desire to appear older and more put together. Companies looking to market products towards youth demographics should be continuously conscious of this developing desire for a more mature appearance, which is predominantly present in young males.
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