The Jon Simonassi 'Lightning TO' Video is Striking
Corinne Guirgis — August 29, 2011 — Eco
The other week, the city of Toronto saw one of the most intense thunderstorms of the summer and the Jon Simonassi Lightning TO' video captures some of its darkest and most beautiful moments. For the first time, incredibly sharp footage of lightening striking the CN Tower has hit the internet, and Simonassi's video is so real, it will make viewers feel like they were there to see it.
As it stands, the tower is the tallest freestanding structure in the world, thus making it the world's biggest lightening rod. Cool only begins to describe the experience of seeing lightening move through the skies and strike this monumental structure. The additional footage of Toronto's terrifying thunderstorm captures views from both outside and in, all of which show incredible promise for the budding young cinematographer.
Implications - The rise of the viral video has consumers all over the world sharing experiences that would otherwise be limited by geographic boundaries. Within just 24 hours, viewers across oceans can experience monumental moments in natural, political and social history.
As it stands, the tower is the tallest freestanding structure in the world, thus making it the world's biggest lightening rod. Cool only begins to describe the experience of seeing lightening move through the skies and strike this monumental structure. The additional footage of Toronto's terrifying thunderstorm captures views from both outside and in, all of which show incredible promise for the budding young cinematographer.
Implications - The rise of the viral video has consumers all over the world sharing experiences that would otherwise be limited by geographic boundaries. Within just 24 hours, viewers across oceans can experience monumental moments in natural, political and social history.
Trend Themes
1. Viral Weather Videos - There is a potential for businesses that create and share amateur videos of unique weather phenomena, such as lightning, to gain a large following on social media.
2. Extreme Cinematography - Opportunities arise for businesses that specialize in capturing dangerous weather events in high quality video and making it accessible to the public.
3. Remote Experience Sharing - Businesses can explore developing technologies that allow for real-time experience sharing of natural events across geographical barriers.
Industry Implications
1. Film/video Production - This industry can capitalize on the demand for high quality and visually stunning footage of natural disasters.
2. Tourism/travel - Companies operating in this industry can leverage viral weather videos to promote travel to unique destinations with extreme weather patterns.
3. Technology - Technology companies can develop apps and devices that allow for remote viewing and sharing of unique natural phenomena to a global audience.
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