John Maeda's Law of Simplicity Edit
Reebok Timetanium (Follow-up)

Earlier we featured John Maeda’s Timetanium, the algorithm-inspired Reebok sneaker. It is quite interesting how the world of mathematics can integrate well with design to create a very cool shoe.

Here we present to you a video on how John Maeda created the sneakers. Timetanium is actually a product of the mathematician’s “Laws of Simplicity”-10 methods on how to simplify things.  It is a revolutionary result of the integration of technology with the aesthetics.

Check out the video below and the original post for more details:

Sneaker Algorithm - John Maeda Creates Reebok Timetanium (GALLERY)

John Maeda, the artist-mathematician known for forging art with the principles of mathematics, teamed up with Reebok to come up with the Reebok Timetanium. The exterior design of Timetanium was developed without the aid of the readily available design softwares.  Instead, the graphics of the sneake… [More]