Co-Branded Designs - John Galliano For Diesel Kids

Designing for Dior is not enough for John Galliano who recently signed a five-year licensing agreement with the Italian label, Diesel to design clothes aimed at boys and girls aged 4 to 14. The collection, which is still nameless, will be unveiled in January as part of the Fall/Winter 2008-09 collection. Renzo Rosso, head of Diesel, told WWD, “The premium world is generally booming, so it’s no surprise that it also touches the kidswear business, a market which has been experiencing amazing growth year-on-year.”

“Galliano likes to play and create fairy-tale worlds even for adults. Imagine what he can do for kids,” he added. Other brand extensions are also in the making for Galliano next year, from fragrances to watches and swimwear.