Superstar

John Brauer's 'Grand Illusion' Table for Essey is Gorgeous

By: Marissa Brassfield - Published:   Updated: Jun 16 2011 • References: essey & gizmodo
John Brauer's 'Grand Illusion' Table for Essey is a clear acrylic coffee table that reminds me of a diaphanous jellyfish. It's the ghostly version of a round side table covered in a white cloth, right down to the draping.

Check out more images of John Brauer's 'Grand Illusion' table for Essey in the gallery above, and keep clicking for more creative coffee table designs from Trend Hunter's archives.

Implications - One of the best ways a company or brand can differentiate itself from competitors in the marketplace is by investing in an everyday product that features a radical departure from traditional designs. By eschewing the conventions of a daily, household product, the brand establishes itself as one on the vanguard of change and development.

Stats for Jellyfish Coffee Tables Trending: Older & Average
Traction: 17,041 clicks in 270 w
Interest: 4 minutes
Concept: Jellyfish Coffee Tables
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: diy wine tables, 98 terrific tables, and origami furnishings.