John Brauer's 'Grand Illusion' Table for Essey is Gorgeous

By: Marissa Brassfield - Published: Sep 13, 2009   Updated: Jun 16 2011 • References: essey & gizmodo
John Brauer's 'Grand Illusion' Table for Essey is a clear acrylic coffee table that reminds me of a diaphanous jellyfish. It's the ghostly version of a round side table covered in a white cloth, right down to the draping.

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Implications - One of the best ways a company or brand can differentiate itself from competitors in the marketplace is by investing in an everyday product that features a radical departure from traditional designs. By eschewing the conventions of a daily, household product, the brand establishes itself as one on the vanguard of change and development. Stats for Jellyfish Coffee Tables Trending: Older & Average
Research: 19,244 clicks in 349 w
Interest: 4 minutes
Concept: Jellyfish Coffee Tables
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: diy wine tables, 98 terrific tables, and origami furnishings.