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Joey Zeledon Gives Clarks Originals a Raw Touch

By: Jessica Marcel - Published:   Updated: Jun 8 2011 • References: dcontinuum & coroflot
Designer Joey Zeledon has brought a crude sensibility to these Clarks Originals, and I don't mean that in a bad way. Joey Zeledon's design is rough in that still-quality-made kind of way. Clarks Originals have recently emphasized a rough, tough and ready-for-anything image.

These Joey Zeledon Clarks continue that idea. For more from the designer, check out his website. His industrial design shows wide-ranging talent.

Implications - Youth consumers are looking for products that are rough around the edges because these products connote authenticity. This demographic is jaded with the advertising images of perfection that they are inundated with. By offering an imperfect product, companies are able engage with this consumer demographic in a meaningful way.

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Concept: Joey Zeledon
Related: 70 examples / 54 photos
Segment: Males, 18-35
Comparison Set: 26 similar articles, including: militant footwear, bee-inspired deck shoes, and grass-covered kicks.