Joey Zeledon Gives Clarks Originals a Raw Touch
These Joey Zeledon Clarks continue that idea. For more from the designer, check out his website. His industrial design shows wide-ranging talent.
Implications - Youth consumers are looking for products that are rough around the edges because these products connote authenticity. This demographic is jaded with the advertising images of perfection that they are inundated with. By offering an imperfect product, companies are able engage with this consumer demographic in a meaningful way.