Marissa Brassfield
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If underwear giant Jockey is to be believed, men are fighting the gloomy economy by buying cheery pink underwear. According to the Daily Mail, Jockey’s sales of pink men’s briefs have jumped up 62% in the past three months alone. And when all of the bright colors of the Y-front briefs are included, Jockey’s still seen sales rise 60% over the last six months. Although no one’s really sure why men are buying pink Jockey underwear, the Daily Mail has chalked it up to a variant of lipstick economics. Can’t a man just like to wear pink?  According to Jockey, this sales spike mirrors a similar effect seen in America during the great depression of 1935.
Back then, sales of boxer shorts printed with an image of the world went through the roof as men chose the pattern over their usual plain briefs, a result, said market analysts, of men seeking a soupcon of exotic escapism, albeit vicariously, via their pants.
(dailymail)References: dailymail, daveibsen.typepad Filed In: |
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