Jockey Sees Jump in Rose-Colored Briefs

By: Marissa Brassfield - Published: Apr 9, 2009 • References: dailymail & daveibsen.typepad
If underwear giant Jockey is to be believed, men are fighting the gloomy economy by buying cheery pink underwear. According to the Daily Mail, Jockey's sales of pink men's briefs have jumped up 62% in the past three months alone. And when all of the bright colors of the Y-front briefs are included, Jockey's still seen sales rise 60% over the last six months.

Although no one's really sure why men are buying pink Jockey underwear, the Daily Mail has chalked it up to a variant of lipstick economics. Can't a man just like to wear pink? Stats for Pink Underwear for Men Trending: Older & Warm
Research: 25,522 clicks in 372 w
Interest: 3 minutes
Concept: Pink Underwear For Men
Related: 64 examples / 49 photos
Segment: Males, 18-35
Comparison Set: 23 similar articles, including: 15 black and hot pink designs, 58 pink fashions & products, and vibrant pink for guys.