This Series by Jocelyn Allen Flips Family Members

By: Olivia Gissing - Published: • References: jocelynallen & designtaxi
UK-based photographer Jocelyn Allen found a muse in the most important people surrounding her -- her family. She wanted to explore the identity of each family member through her photography; even though they are all genetically similar, she wanted their individual personalities to show. This series of photographs is simply fascinating.

To do this, Jocelyn Allen took portraits of her subjects, then dressed in their apparel and took their positions herself for a second portrait. Once these portraits were aligned next to each other, the contrasts in personality can be seen.

Implications - Society has become very saturated with images in advertisements, causing consumers to become desensitized to their meaning. Images like these ones are great examples of how companies can develop advertisements with unique and meaningful graphics to catch their demographic's eye.

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Concept: Jocelyn Allen
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