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Supersized Feminine Sculptures

Joana Vaconcelos Turns Versailles into a Hip Contemporary Art Show

— June 26, 2012 — Art & Design
The Palace de Versailles is now being taken over by large contemporary sculptures created by Lisbon-based artist Joana Vaconcelos.

These art installations are all a part of the Château contemporary art exhibition that takes place every year. From giant high heels to enormous tea pots, Vaconcelos super-sized these sculptures that flourish in the palace’s garden, grand halls and fancy state apartments. The work juxtaposes with the Palace de Versailles, but also ties in nicely as the sculptures themselves are ultra-modern and grand.

The rather large, feathered helicopters and pink and purple creatures give off a touch of femininity while the overly lavish rooms enhance the art with its own style and opulent flare. The art exhibition will run from June 18 to September 30.
Trend Themes
1. Giant Feminine Sculptures - There might be an opportunity to create giant feminine sculptures for public spaces and attract more people to enjoy and take pictures.
2. Contemporary Art Exhibitions - Business professionals can leverage the trend of contemporary art exhibitions to create buzz and draw attention to their brands through partnership or sponsorship.
3. Mixing Old with New - There could be potential for disruptive innovation in creating art installations that juxtapose modern and historical elements within the same space, creating a unique and memorable experience for consumers.
Industry Implications
1. Art - The art industry may benefit from leveraging these massive sculptures to attract larger crowds and foster interest in contemporary art.
2. Tourism - The tourism industry could leverage this trend of contemporary art exhibitions to draw more tourists to sites that might not otherwise be perceived as contemporary or modern.
3. Marketing - Marketing professionals can leverage the trend of mixing old with new to create engaging marketing campaigns or experiences that capture the attention of consumers and promote their brand.
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