The package is designed to look like chocolate, which is a simple yet effective idea when it comes to selling milk chocolate. It's hard not to look at this brand and feel the urge to rip off the lid and devour the deliciousness on the inside. This JJAAKK Melt Milk Chocolate brand does a great job at taking a straight-forward concept and executing it in an effective way that makes any onlooker want to take a bite.
Implications - With the economic recession still looming in many consumer's minds, companies must consider less opulent branding methods and more creatively cost conscious ones. Playful packaging illusions are a great way to grab consumer attention.