If you look closely, this white staircase doesn’t have a destination. The disappearing stairway is called "God Says No," which I think means that God has rejected your entry to Heaven.
Jirri Geller is an artist who is known for his peculiar creations, and perfectly encompasses the creative mind behind this staircase creation.
Implications - Art pieces that provide a social, religious or political commentary by use of familiar mediums or imagery are generally effective in their purpose. Consumers remember social commentary because it is insightful, familiar, and adds an edginess to any piece. Companies can capitalize on this preference for commentary by incorporating snarky, insightful messages into campaigns or products.
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Spiral DNA Staircases
Future Festival in Inc. Magazine