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The Jimmy Choo Trainer Hunt Uses Social Media Tool Foursquare

By: Meghan Young - Published: • References: jimmychoo & psfk
At this very moment, I'm desperately wishing that I was in London to take part in the Jimmy Choo Trainer Hunt. Set up just like a treasure hunt (but with the help of social media tools Foursquare, Twitter and Facebook), luxury shoe hunters have a chance to find and keep some pretty sweet feet prizes.

By predominantly using Foursquare, the Jimmy Choo Trainer Hunt will be sending real-time venue hints to participants. Although this concept has been used before, never has a brand relied so heavily on social media as a way to spur on the hunt. Stats for Luxury Shoe Games Trending: Older & Average
Traction: 3,671 clicks in 229 w
Interest: 4 minutes
Concept: Jimmy Choo Trainer Hunt
Related: 68 examples / 52 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: affordable foot couture, angry footwear, and bootstrap heels.