At this very moment, I'm desperately wishing that I was in London to take part in the Jimmy Choo Trainer Hunt. Set up just like a treasure hunt (but with the help of social media tools Foursquare, Twitter and Facebook), luxury shoe hunters have a chance to find and keep some pretty sweet feet prizes.
By predominantly using Foursquare, the Jimmy Choo Trainer Hunt will be sending real-time venue hints to participants. Although this concept has been used before, never has a brand relied so heavily on social media as a way to spur on the hunt.
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Trending: Older & Average
Research: 3,723 clicks in 314 w
Interest: 4 minutes
Concept: Jimmy Choo Trainer Hunt
Related: 61 examples / 47 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: affordable foot couture, angry footwear, and bootstrap heels.
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