The Jil Sander Uniqlo Fall/Winter 2010 collection features bubbly men's jackets fit for the cold season.
Jil Sander plays with construction and shape, giving intriguing touches to the gray and black coats. Details of padded bubbles, sheen metallic colors and playful lengths are incorporated. The Jil Sander Uniqlo Fall/Winter 2010 collection is a must-have for the closet of any man who needs a unique jacket.
Implications - Though the fashion industry traditionally caters to consumers' sense of vanity rather than practicality, often times fashion innovations occur when designers engineer apparel that serves more than just appearances. Corporations looking to improve upon a product can add a secondary function to their items, which will in turn generate consumer interest.
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Concept: Jil Sander Uniqlo
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Segment: Males, 18-55
Comparison Set: 33 similar articles, including: rugged winter menswear, retro bubble jackets, and sky blue blazers.