There is a bleak and somber mood in the Jil Sander AW11 ad campaign that seems to reflect the seasons that it is advertising. I find it strange that the there is a subdued quality to the jewel-toned fashion featured in the print ads as well. The dark and moody vibe is potent.
There is a mysteriousness in the Jil Sander AW11 campaign that makes it captivating. The bright clothing then steals attention from consumers. Not to mention, the stellar makeup artistry done by Peter Philips is intriguing.
I especially like the subtle twinkling lights in the background of the Jil Sander AW11 campaign, which conjure up images of winter holidays.
Stats for Somber Fashion Shoots
Trending: Older & Average
Research: 5,094 clicks in 256 w
Interest: 4 minutes
Concept: Jil Sander AW11
Related: 105 examples / 81 photos
Segment: Females, 18-55
Comparison Set: 39 similar articles, including: contrasting color-blocked suits, fashion illustration lookbooks, and colorful coordinated summer shoots.
Somber Fashion Shoots
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