Jessica Carnevale's 'Stretch' Chairs are Tons of Fun
Aside from looking psychedelic with the bright color combinations, don't these chairs look like a piece of furniture that you would look forward to sticking your butt into?
Implications - Consumers are no longer satisfied simply by the function of a product, but instead determine their purchases based on the visual aesthetics of a good. This is largely due to the fact that consumers now denote product purchases as a form of expression. Therefore, it would be in a corporations' best interest to produce goods with idiosyncratic designs in order to entice consumers.