Jessica Carnevale's 'Stretch' Chairs are Tons of Fun

By: Luisa Amanda Gomes - Published:   Updated: Jul 12 2011 • References: carnevalestudio & design-milk
Jessica Carnevale's 'Stretch' chairs are a stimulating sight to behold. These color-popping seats are creatively made with an assortment of materials such as bungee and latex rope that have been into intricate patterns on the back and the seating of the chair.

Aside from looking psychedelic with the bright color combinations, don't these chairs look like a piece of furniture that you would look forward to sticking your butt into?

Implications - Consumers are no longer satisfied simply by the function of a product, but instead determine their purchases based on the visual aesthetics of a good. This is largely due to the fact that consumers now denote product purchases as a form of expression. Therefore, it would be in a corporations' best interest to produce goods with idiosyncratic designs in order to entice consumers.

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