The Jesse Brown 'Of Paper and Light' installation features some finely cut paper structures as the gallery space's walls. Within the “Coming Soon:” gallery, these intricate installations definitely play with the shadows and lighting of the space, creating different illusions with the cut-out shapes on each sheet of paper.

Although intricate on its own, these sculptures as a collaborative whole makes the Jesse Brown's 'Of Paper and Light' installation that much more alluring.

Implications - Consumers enjoy adorning walls with unique patterns because it differentiates it from other generic walls, enhancing its intrinsic worth. Corporations may similarly add more intricate patterns to their wares in order to entice consumers into buying them to further their individuality.