This fantastic font "stretches" the boundaries of bland alphabets.
Designer Jenny Kyvik Hutchens is the word wizard behind this "snappy" alphabet. Hutchens decided to invent a new typographic font that differed from anything she'd ever seen. She planned a blueprint of her elastic letters prior to construction, planning the shape of each character. She then built a board which boasted tiny pegs; elastics were placed around these pegs to form each letter.
The resulting elastic font is definitely a way to play with words. This font would be a fun one to use on greeting cards or posters, and could even make an interactive learning tool for children who are learning their letters.
Jenny Kyvik Hutchens has cleverly created a "band-tastic" bunch of letters.
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Concept: Jenny Kyvik Hutchens
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Segment: Females, 12-55
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