The Jennifer Lopez Kohl's ad campaign is brilliant for a few reasons. First of all, it features the actual woman behind the latest celeb collaboration at Kohl's. Secondly, it takes a humorous route that makes this superstar singer and actress even more relatable to her fans through typical work scenarios. Thirdly, it shows that Lopez was incredibly hands on throughout the process of designing her clothing line for Kohl's. Put it all together, and the commercials are pretty amazing.
Conceived and created by McCann Erickson, the Jennifer Lopez Kohl's ad campaign coincides with commercials Marc Anthony created that are equally funny. In light of their recent separation, Kohl's will be getting quite a lot of exposure with these well-executed commercials, especially thanks to their understated, celebrity-is-irrelevant approach. All together, Kohl's created four commercials with Lopez and Anthony.
Stats for Peevish Pen Commercials
Trending: Older & Mild
Research: 3,131 clicks in 247 w
Interest: 4 minutes
Concept: Jennifer Lopez Kohl S
Related: 90 examples / 69 photos
Segment: Neutral, 18-55
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