Superstar

Jennifer Lopez 'Glowing' Perfume Features a Light-Up Bottle

By: Katherine Vong - Published: • References: wwd & sassisamblog
The Jennifer Lopez 'Glowing' perfume is the singer and actress's 18th fragrance and set to launch in the United States this year. To promote the new scent, J.Lo, photographer Sølve Sundsbø and creative director Olivier Van Doorne have come together to create this sexy ad, in which Lopez poses completely in the buff, glistening within what looks like a golden orb.

As for the fragrance, the Jennifer Lopez 'Glowing' perfume is a step beyond J.Lo's first perfume, Glow, which was launched in 2002 -- it's "darker and sexier," says the star. The new fragrance, which comes in a bottle that actually glows, offers a natural, earthy and floral scent with notes of bergamot, mandarin and cypress. And because there's a "hint of violet in it," the perfume also has a slight lavender hue to it.

The Jennifer Lopez 'Glowing' scent will be launched in May of this year and sold exclusively at Kohl's stores. Stats for Gleaming Fragrance Campaigns Trending: Older & Mild
Traction: 2,187 clicks in 135 w
Interest: 1.5 minutes
Concept: Jennifer Lopez Glowing
Related: 72 examples / 55 photos
Segment: Females, 18-55+
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