Dressed in a polished black dress and heels, perhaps Jennifer Hawkins needed to spice up her ensemble. Atop her head sits a gigantic black-and-white hat that clearly makes a statement. If outlandish was what she was looking for, then Jennifer Hawkins' feathered headpiece was the perfect choice.
Implications - Consumers in modern society are looking for easy ways to make a statement. Things like bold accessories allow shoppers with fast-paced lifestyles to differentiate themselves from others.