Jennifer Cronin grew up in a suburban environment and aims to exploit its limitations through her artwork. Her paintings portray housewives in their everyday tasks. Some load laundry into hampers while others bake birthday cakes. While many of these paintings are realistic, she takes a more surreal approach to a few. A woman and her husband can be seen pulling some hairy creature from their shower drain -- a humorous spin on a mundane household chore.
Jennifer Cronin paints the struggles and mundane moments that housebound females experience.
Implications - Society is so saturated with advertisements that consumers have become desensitized to their messages and ignore their text. These consumers prefer to read into advertisements that are image-heavy as they offer a quick and enjoyable learning experience. Companies can appeal to potential consumers by developing marketing campaigns that are image-based and have minimal text.