Using classic Reebok silhouettes, Jean Basquiat sneakers create wearable art that are much more than just shoes. And getting the shoes is much more probable option than saving up to purchase some original Basquiat art.
Implications - Consumers are willing to embrace products that are endorsed by celebrity or notable figures. They have formed a parasocial relationship with these icons and trust that they would only recommend the best for them. For this reason, companies who are eager to target a specific niche market should utilize celebrity endorsements in their advertisements.