Rockstar

The Jean Basquiat Sneakers are Art for Your Feet

By: Robyn Currie - Published: Nov 6, 2009   Updated: Jun 9 2011 • References: reebok and freshnessmag
The only thing better than holiday-inspired kicks are ones inspired by radical, neo-expressionist street artists. The Reebok Jean Basquiat sneakers take the legendary artist's images and put them on your feet.

Using classic Reebok silhouettes, Jean Basquiat sneakers create wearable art that are much more than just shoes. And getting the shoes is much more probable option than saving up to purchase some original Basquiat art.

Implications - Consumers are willing to embrace products that are endorsed by celebrity or notable figures. They have formed a parasocial relationship with these icons and trust that they would only recommend the best for them. For this reason, companies who are eager to target a specific niche market should utilize celebrity endorsements in their advertisements.