This Kitchen Tool Branding is Both Simple and Informative

By: Mishal Omar - Nov 23, 2016
References: behance.net & packagingoftheworld
The branding for this Japanese knife set offers a design that is visually appealing and ensures that the user knows what each of the different knives are for.

The designer of this project is Zach Pater, who also created the idea behind the 'San Mai Knife' set. San Mai translates in English to "three flat things" – which is referenced in the design of the three products in this Japanese knife set. The packaging itself is a plain black, with white slide-on labels that show plain silhouettes of the knives offered as well as small informative briefs about their intended purposes.

The branding of these minimalist knives works to emphasize their cultural value as well as their high-quality materials and craftsmanship.