Japanese Brand Deluxe Makes Cool Nerdy for Fall

By: Christina Butty - Published: • References: deluxe.jp & hypebeast
While most brands fight to be cool, Japanese brand deluxe would rather be dead than be cool, apparently. For Fall 2009, Japanese brand deluxe unveiled a simple, practical collection with lots of solid colors and minimal logos.

Deluxe’s fall offerings appear to be mostly produced in the simple statement colors of red, white, black, and blue, making the pieces easy to work in to any wardrobe.

This particular Deluxe Clothing collection is set to hit stores on Aug 22. Stats for Anti-Cool Apparel Trending: Older & Average
Traction: 11,095 clicks in 265 w
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Concept: Anti-Cool Apparel
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Segment: Males, 12-55
Comparison Set: 35 similar articles, including: multi-hued wedding dresses, artistic bleached clothing, and papercut clothing collections.