Superstar

Jam Jar Wine Packaging Assumes a Nostalgic and Congenial Image

By: Amelia Roblin - Published: Jun 3, 2012 • References: jamjarwine and thedieline
There are many different sorts of occasions that call for a lovely glass of vino, and Jam Jar wine packaging and the beverage's brand identity assert this product as the go-to for a pleasant evening at home. Cape Classics serves up this sweet shiraz and moscato under a delightfully domestic name, and in-house creative director Katie McCabe has matched it with a charming patterned label.

A retro motif of circles, dots and cinched diamonds covers the display stands, the six-pack boxes as well as the neck and cap sheaths of each bottle. A ripe red and a cyan blue have made for deliciously vibrant color choices and add to the cute visual quality of Jam Jar wine packaging.