If you brought someone from Spain, raised him in Australia, blended in cultured artistry and a camera, you would get Jaime Ibarra. Jaime Ibarra has had years of experience in the editorial, fashion and commercial scene, with this editorial as proof of his acquired abilities.

This sun-kissed shoot highlights the women's best features and emphasizes visual poetry. Be sure to check out Jaime Ibarra's work in the gallery.

Implications - Tired of soft styles, modern consumers are attracted to products that make a statement. Edgier aesthetics are appealing to shoppers who want clothes that help them in standing out. Designers could hone in on customers' desires to be different when creating their items.