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Liqour-Branded Streetwear Lines

KidSuper Partnered with Jagermeister on a Limited-Edition Jersey

— October 20, 2022 — Lifestyle
KidSuper unveiled a limited-edition Jagermeister Soccer Jersey in collaboration with the popular German liquor brand. This jersey was created as a reimagined update of Jagermeister's 1973 German Football Association soccer jerseys. As a result, this collaborative streetwear product is perfect for fans of the sport as well as fans of the alcohol brand.

This jersey features a bright, eye-catching yellow base with deep blue accents on the collar, sleeves, and shoulders. The shirt reads 'Jagermeister' in the brand's signature font in a white color, which is accompanied by Jagermeister's deer logo subtly in the background. Lastly, the logos for KidSuper and Jagermeister appear on the two sides of the chest, which is reminiscent of a team's logo placement on a branded soccer jersey. This shirt is open for preorders from Jagermeister now.

Image Credit: KidSuper, Jagermeister
Trend Themes
1. Alcohol-branded Streetwear - There is a growing trend of alcohol brands partnering with streetwear brands to create limited edition collections that bridge the gap between fashion and lifestyle.
2. Sport-inspired Fashion Collaborations - Fashion designers are teaming up with sports teams and brands to create unique and stylized collections inspired by sports culture.
3. Nostalgia-driven Revival Products - There is a trend of reviving retro products with modern updates and collaborations, appealing to both nostalgia and innovation in the market.
Industry Implications
1. Alcohol - Alcohol brands can leverage this trend by partnering with streetwear designers to create exclusive and limited-edition collections that resonate with their target audience.
2. Fashion - Fashion designers can explore collaborations with sports teams and brands to create collections that appeal to both sports enthusiasts and fashion enthusiasts.
3. Sports - Sports teams/brands can use this trend to expand their fan base and create new revenue streams by partnering with fashion and lifestyle brands to create unique and trendy collections.
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