The Excubo jacket, a prize-winning jacket design by Matthew Gale, is for people who sleep on public. The jacket has a high, rigid collar that can be raised to keep your head upright as a firm and protective shell around the neck of the user.
Implications - According to Mathew Gale, he came up with the idea for this unusual product while carefully researching the way in which humans sleep. During this process he discovered that "people can sleep when their bodies are held in a rigid state." Since most beds are designed to be soft and comfortable, this alternative method of providing a sleep-ready apparatus is definitely a bold step into uncharted territory.
Stats for Jacket with Neck-Support for Sleeping on the Job
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Concept: Jacket With Neck-Support For Sleeping On The Job
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Segment: Males, 18-35
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Jacket with Neck-Support for Sleeping on the Job
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