Jak & Jill and Berardi's Airy Fashion

By: Going Like Sixty - Published:   Updated: Jun 23 2011 • References: blogs.glam
These designers aren't trying to blow anything up your skirts... well, actually, yes they are. If you want these creations by Jak & Jill and Berardi, then you have to find a strong up draft - like a subway grate - to make them look best. Heading to a fancy soiree? Then make sure you hang around the balcony so your dress literally blows up in your face.

Implications - These inflated dresses will garner attention while walking down the street with this specific design. Companies must remember that many consumers have a growing desire to stand out in this busy world, and products that allow this to happen will be profitable. Businesses should consider how their products make a customer feel when trying to be noticed in the modern world.

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Concept: Inflated Dresses
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Segment: Females, 18-35
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