Sometimes in life, a person sees something so sensible that they can't help but wonder why it hasn't been done before. This innovation has been done in other (neon) ways, but Jack Bresnahan's plastic lids are tastefully done.
Environmentalism has been a hot topic for quite a while. This innovation is long overdue.
Implications - Environmentalism is a movement that is continuously leading consumers to change their lifestyles. Such consumers are constantly looking for products that are eco-certified. Businesses and companies will benefit by providing functional, everyday items for consumers that also boast planet-preserving concerns.