It’s My Scar creates personalized jewelry that replicates the wearer’s scar. Users submit photos of their scars, and wax renderings are used to help form each custom piece.
What’s neat about the It’s My Scar website is that it serves as a sort of celebration. Each piece of scar jewelry in the gallery is accompanied by a photo of its wearer and their story.
According to Springwise, It’s My Scar was founded when, after surviving thyroid cancer, the owner created a piece of scar jewelry to commemorate the occasion. Accordingly, 10% of all proceeds from It’s My Scar jewelry go to the Thyroid Cancer Survivor’s Association.
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Concept: Scar-Shaped Jewelry
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Segment: Females, 18-35
Comparison Set: 28 similar articles, including: emotional healing tattoos, 34 gruesome body mods, piercings and personalized scars, and cosmetic transformations.
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