Talented

It's About Time

By: Noora Abu Eitah - Published: • References: insightoutsight & shinyshiny
InsightOutsight are known for their cool designs to everyday products. The 'It's about time' clock is one of their funky products that tells time using words rather than numbers.

The idea behind this concept came from observing how people actually describe time. Like in this picture here, if it was 11:49 you would probably probably say 'it's nearly twelve'. The clock also describes the time in terms of 'nearly', 'quarter past', 'nearly half', 'half', 'just gone half', 'quarter to', or 'just gone'.

Also check these out: Stats for Telling Time with Words Trending: Older & Chilly
Traction: 2,826 clicks in 328 w
Interest: 4 minutes
Concept: Telling Time With Words
Related: 55 examples / 42 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: startup title spoofs, top 100 lifestyle ideas in november, and 30 pop culture ornaments.