InsightOutsight are known for their cool designs to everyday products. The 'It's about time' clock is one of their funky products that tells time using words rather than numbers.
The idea behind this concept came from observing how people actually describe time. Like in this picture here, if it was 11:49 you would probably probably say 'it's nearly twelve'. The clock also describes the time in terms of 'nearly', 'quarter past', 'nearly half', 'half', 'just gone half', 'quarter to', or 'just gone'.
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Stats for Telling Time with Words
Trending: Older & Chilly
Research: 2,838 clicks in 403 w
Interest: 4 minutes
Concept: Telling Time With Words
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: camera-inspired battery cases, retractable seat motorcycles, and whisper-quiet blow dryers.
Telling Time with Words
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