Rockstar

The 'iTray' by YO! Sushi Restaurant Delivers Remarkable New Technology

By: Jennifer Gosnell - Published: • References: bitrebels & psfk
If you thought that drone technology was just for warfare, the iTray at YO! Sushi in Soho, London, England is out to change this perception. With the creation of the iTray, this Japanese chain is setting out to pave the way for further technological advancements with regards to food.

Delivering freshly cooked foods from table to table within the restaurant, the iTray operates off of the guidance of an iPad controlled by restaurant workers. Much more than a military tool for intelligence gathering, the drone is being re-worked into everyday life and culture to innovate the way that tasks are being done, starting from the restaurant industry. With Domino's recent release of the pizza helicopter, drones are leading to an interesting chain of events within the food world. Stats for Mini Plane-Delivered Foods Trending: Older & Mild
Traction: 579 clicks in 71 w
Interest: > 3 minutes
Concept: Itray
Related: 81 examples / 62 photos
Segment: Neutral, 12-55+
Comparison Set: 30 similar articles, including: dystopic plane art, robotic pizza delivery drones, and helicopter toy cameras.