Italian Eyewear Brand Safilo is Collaborating with Marc Newson

By: Emilie Picillo - Published: Mar 18, 2014 • References: safilo and coolhunting
Italian eyewear brand, Safilo, is celebrating its 80th anniversary with an exclusive partnering with Australian designer, Marc Newson. Celebrating a retrospective of its achievements, the brand asked Marc Newson to work on the collection in honor of the special occasion.

Of course, each frame is a masterpiece; full of color and life, just like Italian style. Newson is well-known for is ambitious projects, having designed everything from chairs to airplanes, watches to speedboats and even clothing and cameras.

He's also considered to be the initiator behind today's contemporary design art market, of which he accounts for more than one quarter. His approach to the collection, then, is a transparent and transformational archive of Safilo's works. The capsule collection consists of five optical frames and two sunglasses that manifest the brand.