Superstar

This Israel AIDS Task Force Ad Tackles Safe Sex From the Inside

By: Amelia Roblin - Published: • References: aidsisrael.org.il and coloribus
Such a luscious and passionate print seems to surprise as the viewer discovers it is in fact an Israel AIDS Task Force ad. One might not have noticed at first glance that the image displays an animated look at the bloodstream, featuring two oddly lipped red blood cells.

Merging the sensual and scientific sides of sex with a strong message about safety, the Israel AIDS Task Force ad uses the mouthy imagery to communicate the vulnerability of participating members in an intimate act without protection. Created by Shalmor Avnon Amichay /Y&R Interactive, this blood-curdling campaign appeals for the public to "keep the sex out of your blood."