The Iron Design Coat Rack is shaped like ocean waves, and the book sconce has a gently peeling shape that showcases a single book. The Iron Design Company is reinventing the reputation of that oh-so-sturdy material.
Implications - With modern society demanding so much of its citizens, consumers are looking towards their products for a type of relief. Items that feature a fantastical element are appealing to those who can't afford to take time off. Companies trying to increase their revenue could focus on this when coming out with new designs.