The Iro Fall/Winter 2014/2015 campaign is set in a retro bedroom. The backdrop in many ways mimicked the look of a decrepit 1970s hotel room, seen in crumbling bits of wallpaper and mismatched bedding.
In spite of the chaotic scene, model Karmen Pedaru made the production appear chic and most definitely appropriate for the display of the Iro Fall/Winter 2014/2015 collection. Showcased within the space were pilot-inspired jackets, tight black skinny jeans, bohemian sweaters and thin leather belts. The relaxed nature of these pieces displays the label's casual yet high end approach to apparel.
More formal elements were also seen in these Iro ads. Furry animal print sweaters were featured next to pointy strap heels, offering up an intriguing juxtaposition.
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Concept: Iro Fall/Winter 2014/2015
Related: 82 examples / 63 photos
Segment: Females, 18-35
Comparison Set: 30 similar articles, including: saturated bathtub photoshoots, sultry sea vixen lookbooks, and paper doll lookbooks.
Bedroom-Bound Fashion Campaigns
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